REBEL-LIFTERS logo by Annika Välimäki CreativeREBEL LIFTERS logo StationeryREBEL LIFTERS logosuunnittelu Annika Välimäki CreativeREBEL-LIFTERS-nimilogot

I have sooo been waiting to have time to introduce this to you! A logo I designed for top athletes’ gym training company Rebel Lifters in Helsinki.


When a company’s called Rebel something it’s pretty obvious the logo is going to be tough and confident. Nothing cute or petite, just big bulks and straight lines. One of the entrepreneurs, Anu, told me she tends to write her name with an anarchy A-sign. She wished I’d take influence of this in the logo.

I captured the entrepreneurs’ wishes into my heart and as always, dug deep into their company. I got to know it’s values, goals and target groups. I got to know the entrepreneurs, what they love and how they do things. That’s how I always roll: I build a strong foundation before I start the design part. And once again, the logo got finished after the very first idea I presented to the clients.

I kinda saw this project as a challenge to me. I mean, how could a yogi like me, who’s latest gym visit is too far behind, picture themselves as a top athlete gym coach. Well, the trick actually is I don’t have to. I just need to observe from the outside, and dig deep to see the very core. Then bring it to life into the logo with some awesome visuals.

This logo design project was pretty cool all the way. I loved working with these guys and learning some much of their world. The thanks and appreciation from the Rebel people of the finalized logo blew my mind.



September is here, leaves are starting to get yellow and it’s getting dark earlier in the evenings. Perfect time to present a new project I’ve finished. Logo design, brand identity and website for an interior designer and shop Bendo Living.


When I was designing the logo for Bendo Living I drew dozens of illustrations and symbols before I chose the final idea. A had the idea of a window in my mind the whole time, because Bendo Living concentrates on curtains and fabrics as well as interior design.

I didn’t want to make the symbol too clear or obvious. The symbol in the logo is an interpretation on an attic window.

The word ”Bendo” is written by hand by me and brings a certain bohemian vibe to the logo. And minimalistic typography for the word ”Living” calms the combination and gives it roots.

In Bendo Living’s visual branding I used strong bold colors, rich and deep. I loved the colors in Bendo’s curtains and products, and I wanted to continue their style to the visual branding.

The website’s outlook is designed by me, and the site is put together by a web developer contact Betta Digital.



Summer is here and I’m almost ready with every project  this spring. Soon it’s time to say “So long” and run off to the summer vacation.

I’m super happy that I decided to vacate the full four weeks this summer. Right now I feel I need it so much. My spring has been full of exciting projects and that’s probably the biggest reason for a full break. Vacation is a great way to charge batteries and create new ideas for the autumn. I bet I’ll be shivering with excitement in August to get back in the game!

So for the next month I’ll just be hanging out, doing whatever feels natural. I love it!

August is fully booked with work, so I’ll be back August 1st. See you then!




Minimalistic, chic, trendy, fresh. These were the keywords for designing a logo, brand identity and website for my client. They launched a new clothing brand for kids and babies here in Finland.

This project was one of the biggest ones this winter. And the end result is (even thought I have to compliment myself to say this) freakin’ awesome.


When starting the design process with Taival Clothing I had a big chunk of ground info on the company, met up with the entrepreneur to change views and see what their vision is. I also had their wishes on how the logo and brand identity should feel. I had a permission to play around in this one (which was awesome!). To do something interesting and intriguing, powerful, fun but absolutely classy and minimalistic. We started out with the logo design, for logo really is the basis of it all.


When the idea for the logo occurred to my mind and the pieces (literally) got together on screen, I just knew it. This was it. The classy, fresh, minimalistic and trendy logo of all of our dreams. You know the feeling when you’ve done something awesome and you start hearing applause in your head and get goosebumps. The feeling of “I can do anything I want”. That feeling makes the painful first moments of logo design process all worthwhile. You just have to live through those moments so that something wonderful and new can be created.

The client was at least as excited about the logo I had made as I was. They said it reflected exactly the image and feel they wanted for Taival, even thought they couldn’t verbalize their desire in the beginning. Well that’s just music to a logo designer’s ears.


Many times I hear a client apologize not being able to verbalize their desires for a project: they’re sorry they’re not able to tell me which form or visual elements they prefer. I always calm them down and tell them it’s perfectly ok. It’s my job to collect all the information crumbs they have to give, bring the pieces together and see the essence, create a visual form for their un-visual needs. That’s actually how I prefer it. It leaves more room to vision and design and I end up creating something fresh and new. The best things come out of the box.


Brand identity consist on visual and layout choices. Two big portions of this are choices made on colors and typography.

On colors, the client wanted to steer clear of the obvious kids’  gender color norm: pink and light blue. They didn’t want the look to give direction each way: to boys’ wear or girls’ wear. We actually also realized that avoiding those two colors might even be strengthening and acknowledging the existence of a norm like this, too. But anyhow, they stayed off.

As a main color I brought super-dark misty green. Alongside it I designed a combination of two sets of grey and powder/nude.

Defining colors is a big part of building brand identity. I do it very accurately thinking of the visions behind the client’s brand story, checking out different color schemes, fitting colors together, deleting them, starting over. I listen to music that goes in with the project’s feel. The end result of color defining process is a big part of how the brand identity will look.

The font choices have to work too both with the logo and with each other. The typography choices I made for this brand obey a well-discovered rule being a combination of three fonts. These fonts work together well. They’re different enough but still a bit the same (such a fine line there). As the main font we selected string-lined, delicate, slightly round but high sans serif font called Simplifa. I paired it with an italic serif font of class and a lower-profile, expressionless but strong grotesk font.


The outlook of Taival’s website and web shop is also my creation. The basis of these was the same principles: fresh, minimalistic and trendy look.

The tecnical part, the actual building of the website and -shop, was done in co-operation with my partner Betta Digital Oy here in Turku, Finland. The guys behind Betta are young, driven and their work space is just a quick hop from mine. We co-operate as follows. I design the look, being all artsy, bitching about every little detail, line and distance of elements. I produce actual pictures of the sites: tell them exactly how I want everything to look. And they make my vision into digital form creating the website from scratch.

The site and webshop can be seen in:




Brand photography by Annika Välimäki. Yritysvalokuvaus Annika Välimäki.


Let’s start with stating some obvious facts: Nowadays every business has (or at least should have) a website. The visualities within the website count. Meaning photos, graphics, illustrations, logo, colors, fonts, branding… The visuals make an image of the company, far more than what only words can do.

I mean, just think of a website with no photography. Doesn’t work, right?

In social media, mainly Instagram, the photos are a fast spendable currency. Todays great shot is old news in a weeks time. A captivating Instagram feed is something any self-respecting company should aim to. This is reached with good and interesting shots and a clear Instagram strategy that is easy to maintain and offer fresh content daily. But brand photography for other branding purposes marketing etc. is something else.


The photography you use in your company’s marketing aKa brand photography is a big deal. It brings the stories to life, shows the atmosphere of your company and makes your brand stand out. It helps you state your own case and be known.

Talking about brand photography, let’s take a few lines on stock photos. Using stock photos in a website is always a risk. For small starting businesses, depending on their field of business, using stock photography might be ok thought. Curating the stock photo resources (there are  l o a d s) to match your needs and style is a way to get started, sure. Choosing the right photos out of all the stock photo sites (Pinterest isn’t a stock photo site! Don’t use pinterest photos in your marketing ever without permission from the photographer) takes time and effort.

Using stock photography also proposes a trap. It’s highly likely that some other businesses are using the exact same photo and it will look unflatteringly familiar to a visitor. It also demands a certain eye to see which photos work together. You don’t want your site to look like a patchwork.

But if you want your brand to be recognized from a unique look, if you’ve been in the game longer or are a bigger shark, you’ll want to use your entire own photography. Something that’s made for you to match your needs and goals. Something that no one else can claim. This is where I come in. I shoot brand photography as well as do graphic design, logo design and visual branding.

Also many smaller companies choose to turn to a brand photographer nowadays. Time is money and when you take into a count the time that browsing stock photo banks takes and recognize risks involved, youll see that many times it’s more affordable to hire a brand photographer. And that way you’ll get exactly the kind the photos you want.


YTY Ry is a trade union in Finland that works to advocate benefits for management and experts. So you can imagine I was pretty taken when they called me. They wanted me to do some brand photography and layout design for them. These “we want YOU” type of contacts are always sooo rewarding!

When a client is a trade union working as an advocate for the benefits of over 10 000 employees you have to choose the style and topic of the photography carefully. You wanna make the photography look captivating, but make everything professional and clear. I discussed a lot about the style of the photos with YTY’s pr-folks before shooting.

The client already had photography with people, that we decided to continue using. We just used them in a new way. What they wanted from me was static photos with no people. Luckily so, since photographing people is not my game at mo.

The essence of the trade unions case is advocating benefits. We wanted to underline office milieu, expertship and management status in the photos. It was seemly to choose a meeting/negotiation table set as a photo topic.

You can check out a part of the photographs I shot for YTY ry above.

Ps. It seems that my portfolio is running seriously late on updates. Now writing this post I realized it was over six months since I finished this project. Oopsie. I’ve been working on so many cool graphic design, logo design and brand identity tales since. I’d just have to find the time to post them online. :)


Hi guys! Yey, spring is officially on, temperatures are rising and sun is warming us more and more! Fun projects are on way at my desk. Creative design, brand styling, graphic design, logo design and a new thing that I’ll fill you in soon enough. Great things coming up, I can say that much!

Posting blog posts is always exciting. So you can imagine how much I loved getting such great feedback from my latest Creative Life and Biz -tutoring series post: The importance of having a business bestie. It was heart-warming to hear through different channels that you’ve found it interesting, helpful and important. And judging by the number of clicks for the page, I see the topic itself is interesting to many. Thank you so much!

There’s so many topics to write about when thinking about tutoring a creative life and business, so let’s continue the series. This one focuses on that little-but-so-big word hidden in the term freelancer. It’s time to bring freedom back to freelancing.


Many firms are outsourcing a big bunch of their work-load these days. Job posts have become more un-certain and companies tend to hire freelancers rather than hiring more employees. They’ve found that they can outsource almost anything: public relations, interviews and hiring, brand design, graphic design, sales forces, payroll handling, practically anything.

It’s not my intention to comment on this development, so I’m not saying it’s good nor bad. I’m just researching the outcome of this phenomenon.

This has anyway started something that results in many people going freelance and has opened new possibilities for people to employ themselves and work more and more on their own terms.

While freelancing and self-employment might have it’s down-sides (anything has, but we’re not going to go into them now) it has quite a few great up-sides. These up-sides have much to do with the freedom that freelancing has built in. People that are new to freelancing might not have realized this. Let’s take a few minutes putting the free back in freelancing.


I’ll tell you a few basic tips to reclaiming that freedom of enjoying what you do. I’m sure all of them don’t work in every business, so you’ll have to adjust them to your own situation. This is written from my own point of view, graphic design being my field of business.


When you’ve been working from 9 to 5 all your adult life you might not have realized that when you freelance you can do two things:

  1. You can work whenever you want
  2. You can take time off whenever you want

We’re so used to and many times forced into the 9 to 5 work schedule. It’s a norm and you might even be used to dragging yourself out of bed half-asleep just to meet those demands. I know I did in the beginning. That’s why it comes as a shock to many freelancers to notice that they actually don’t need to follow it. You can work pretty much whenever you want. If you’re not a morning person, don’t schedule meetings to 9 AM. And if you’re a night owl, it’s all right to work from 10 pm to 3 am. You might not want to schedule client meetings at those hours though. But I bet you can do the productive work at night and just book those needed meetings for the afternoon and still come out of them alive.

I’m an early riser naturally, but not quite as early as I thought. I used to wake up with an alarm clock at 6 AM, but I don’t use the alarm anymore. I’ve now found out that I wake up naturally sometime between 7 AM and 8.30 AM. It’s sooo great to get to wake up when it feels natural. The start of the day is easier and well, natural.

Also taking time off in the middle of the day is fine. Maybe you want to meet your friends, do yoga, go running, take a nap or clean the house. It’s perfectly all right, just do it. Maybe not all in one day, but you get my point, right? I do all of those things (except naps. I’m not good at napping) and it feels great to have the freedom to do so.

I must say though that don’t exercise the freedom of slacking every day, no. I’m actually very productive in most days, glued to my desk and computer, tackling that to-do list. But I love the idea of my creative freedom, am very aware of it and take advantage of it often enough. Though I’m not saying it’s easy every time. Many times I f.ex. arrange to meet with friends at 3 PM only to find myself in super-rush before that and literally running to the cafe of whatever the place we’ve agreed to meet. But when I’m there, I’m all there. No checking e-mails, no thinking about work. And that, my friends, is what makes it all worth the while.

So my point is, and I can’t stress this enough (this is actually one of those main ingredients for a happy life):

Be a bit selfish in a positive way: build your day and your week to match who you are and to match what and how you want to do things. The paste, the timetables, they’re your field of freedom.

When you follow your own natural schedule and have life also outside the office, everybody wins. Your clients are happier and more satisfied. Because when you’re happy doing what you do, your work is so much better. Happiness shines through.


I don’t know about you, but I love taking a holiday every now and then. The fact that I like what I do, too, doesn’t take that away. I have needed a holiday twice a year when I was an employee, and guess what: I haven’t changed. So if you’re anything like me, make sure you take time to holiday, unwind, relax and think non-biz thoughts.

People go to freelancing to get to do what they love. I know I did. I wanted to have sole right to choose who and what I work with. Well the fact that I have to pay the mortgage also plays it’s role, but I try to think about this only as pursuing my passion. Doing what I love consists on work and leisure time.

It’s always a bigger deal when an entrepreneur takes a holiday. Some people are amazed to hear I took two weeks off in December, one in March and am planning on a full-month holiday for the summer. They know, as well as I do, that there’s no holiday bonus dropping down from heaven for an entrepreneur (when here in Finland an employee gets full pay plus extra money for their yearly holidays).

But I think of it like this. I buy expensive equipment for my company, so why wouldn’t I invest in the one thing that is most crucial for my business: myself. I have decided to “buy” myself a holiday on a regular basis. It costs a lot and I don’t have a lot to spend, but still it’s a holiday and we all need them. Entrepreneurs are not superhuman, we need to take time off too. It takes some serious planning to get everything done in able to take a few days off. For me it actually means some super-long days in the week before holiday, every time. But is so worth it.

It demands some sacrifices, but in the end having some time off every now and then pays back in no time. A relaxed and happy life is something to strive for.

Freelancers might have to adapt to customers or other vendors holiday times when planning their own, but I think it’s safe to say that freelancers have more freedom in choosing their holiday times than most employees. At least you don’t have to compete with you colleagues over who gets the best holiday period. Everything is possible when you think about it.


When you employ yourself, no one isn’t going to make your working environment arranges for you – well, not for free anyway. This might seem like a struggle, but think of this as your window to work just the way you’ve always wanted.

If you’ve always wanted to work alone, you’ll now have the luxury of doing it. Working from home is great (I love it!) but it’s not for everybody. You can also rent an office outside home and still work alone. Then again if you’ve always desired having plenty of people around you in your job environment, you can book a desk in a hub of other kind or community work space. And so on and so on.

Freelancing (depending on your business field) is many times doable anywhere. You’re not tied to a certain place. I know creative freelancers who migrate to Spain for the winters, and continue on working on their freelance businesses from there. And in a smaller scale: You can grab your laptop and take your work with you to a cafe, a hub, to another city, etc. I do this a lot, I’ve even worked with my laptop in the park at summertime.


I do a lot of visual brand identities and logo design. I know that each project that’s presented to me is very special for my clients. That means that we (the designers) should realize that what we take on is super important and should be handled with care. This is why I love knowing that, because of what I’ll say next, these projects are equally special to me.

This one is also by far one of my favourite “freedom facts” in my work.

I tend to get sucked in every design project I work on. They’re in my head all the time, and I’m juggling ideas even when I’m not working. I want to know that the projects that are in my head are pleasant and inspiring. Most projects that are offered to me are, so it’s easy to achieve this.

But sometimes I come across a project that I’m just not feeling great about, for some reason. A red alert goes off in my head: “don’t do this”. Then I’ll know that it is in everyone’s best interest if I politely decline before I even give a price estimate.

So if you’re not into some project offered to you, feel free to say no. Or if someone’s vibe just isn’t what you’re looking for, don’t start working on their project. It’s as simple as that, and in the end everyone benefits from this.

You have the freedom to choose! Love your projects, they deserve it! And when you take some time choosing the right projects for you, you can be sure to be loved right back.

Creative Life & Biz is a post series by Annika Välimäki offering helpful tips and guides to entrepreneurs working in creative fields.
Annika Välimäki is a happy graphic designer and a brand stylist working and living in Turku, Finland. 


Logosuunnittelija Annika Välimäki / Logo designer Annika Välimäki

I don’t know about you but when I think about an architect or a building site foreman, I see a masculine image. It’s a rather manly field many times. So you can imagine my excitement when Heini Tuppurainen, who’s a Finnish architect, a building designer and a building site overseer, contacted me for a feminine logo design for her company.

Heini wants to set her biz apart from others in her field by doing everything with style and expertise and by having a definite feminine twist. After the project we made I bet this goal is easily accomplished. Heini wished to have a feminine, fresh, light and super-elegant logo for her company. What a refreshing way to brand yourself in a manly field. I was so on-board from the get-go! It was a wonderful project all together.


As I mentioned, I built the logo design on modern, fresh, clear and feminine style, using the company’s initials HT as a basis. I wrote the letters by hand using my calligraphy styles.  The logo consists of the calligraphy combined with the company’s name. I chose clear, hip and beautiful typography for the name.

The brand styling is built on Heini’s beautiful photography. The same breezy, feminine and fresh look now consists throughout the brand.

Make sure to visit Heini Tuppurainen’s site and see it for yourself.






Hi guys! I think it’s way too long since my Creative Life & Biz -series’ last edition, so it’s time to get back in the saddle again!

I am a solo entrepreneur doing pretty much everything myself. Everything from marketing to taxes, from creative work to answering inquiries, from billing to computer back-ups, from social media to figuring out just how to do basically anything in the business jungle. And of course the whole design process. It’s a lot to tackle but I like pulling all the strings  and seeing that I’m capable and able to do all this alone (well, I do have a bookkeeper balancing and checking out my yearly numbers each spring). However I could never do this if was entirely alone.

The people in my life are great. My spouse, my family, my friends, I love them to bits and I am greatful for their support and understanding ever since day one. They’ve stood by me in my every move. Nothing can beat the support of your kins, but I don’t want to dump all my business noise, thoughts, excitements and fears on them because it just wouldn’t be right.

That’s why I am super grateful for having such a beautiful pack of business besties – meaning girls that are also solo entrepreneurs, who share my passion for work and understand the challenges creative biz owners face. Good relations to other vendors and hustles are golden, but having a business bestie is something even better.


So when talking about how to make it as a freelance creative force, I can’t not mention the importance of having a business bestie. Or besties! Here are two of mine.

Erika is a renown florist and a was an entrepreneur way before me. She also happens to be my sister and one of the best personalities I’ve ever met. She’s super-capable and opinionated but she’s something many successful and capable women aren’t: she’s really nice (not just for me, haha, but for everyone she meets). Erika is a freakin’ force of nature and I love having her around so much.

Mona and I met when she hired me to do some graphic design for her and oh boy am I glad she did. Mona is a ray of light and still so down-to-earth. She’s a successful blogger who’s built her brand all by herself and she’s really rocking it. An idol, for sure. We’re both really the “we can do this, let’s go!” –type of people. Ideas are flowing and we execute the best ones of them.

Here are a couple of reasons my business besties are super-important to me, and why I’m pretty sure you need to have some business besties, too.


    You know those days when you feel nothing’s going your way and it’s all just a big mess and you can’t get a hold on anything? I know I do and I know we all have them. As a solo entrepreneur it can feel even worse because you have no colleagues to vent with. Well this is where your business besties come and save the day. They know what those days are about, they bring things to proportion, have your back, remind you of all the awesome things you’re doing, and help you solve the dilemmas there are. They take you out, make jokes, offer support and listen.

    I can tell you it’s pretty often Erika and I pick up the phone to ask each other’s opinion on any little or small thing about our businesses. It’s great and sooo easy.

    Whether it’s a tricky e-mail that needs proper answering policy, a cool technique one of us picked up, a webinar that’s just right for us, a possible client asking for a discount, a social media call or f.ex. in my work a color scheme or opinion on a design. Or just some boost for the day.


    This is by far one of the best things about having a business bestie! I mean, when I’m excited about something I’m really into it and can’t stop thinking about it. So when I tell my business bestie about it I feel eeeeeven better because they’re so into it too and bring their own perspective to the mix. Business besties offer each other brain-storming, feedback and boost into any situation.


    It’s kind of a given amongst business besties that when one of you launches something new or generally just has a great thing they’re going for, the others tend to share their stuff on their social media also. There’s no affiliate fees and god forbid no necessity, but just friends helping each other out. Not every time of course, but they tend to be there automatically with their marketing channels all lined up just when you need ’em the most.

    Remember that this too is a two-way-street! So you should remember to offer support for the one’s that support you!


    As I said earlier, my family and friends are a great support and they’re so vital to my mere existence. But when it comes to a new business idea, pitching a concept or an idea or an offer or a marketing phrase or trick, I don’t see myself asking them for help. It would just mean I’d have to start from the basics to get to the point and pretty soon they might even lose interest or give me a weird look. But luckily I don’t have to, because for this I have my business besties!

    To pitch a new idea to another creative hustler is great. They instantly know what you’re on about and they also might know what a perpetual client might say. So testing out ideas on business besties is definitely wise.


    Having other business owners and creative hustlers in your day-to-day life means you pretty much know what they’re doing in their biz and vice-versa. That’ll inspire you both to do better on your part because of two reasons: 1) you don’t want to do worse than them and 2) because of them you know you can do it too (and hey, you can do anything!).


    How ever stressful it might be to get some honest (brutal never, but honest) feedback on your stuff from your business besties, it’s always best coming from someone who knows you. It’s also best to get it beforehand or at least when there’s still time to prepare the damage.

    With business besties everything is said with love and from the heart, and it’s all just to make you better. That’s something we need to remember.

After learning all that, I think it’s suffice to say that to me, having business besties is super important. So ladies, I truly hope you have yours! Not a day goes by I think I’m alone or lonely. Vice versa. I have my posse and I’m rollin’.


There are a few places I bet you could meet other freelancer creatives who share your vibe and would love to have you in their life:


    I know, Facebook sometimes sucks, but hear me out. Facebook holds a huge amount of closed groups you can join. The ones I mean here are the ones meant for and hosted by entrepreneurs. I know I belong to a few nice groups (for boss ladies in Finland and in Scandinavia) and find helpful tips weekly and most of all see ladies supporting each other daily. You should definitely check them out. For my Finnish lady entrepreneur readers I can recommend group called Naisyrittäjät. Come and say hi!


    I don’t know why certain people are so strongly against all unions and organizations like this. But I can honestly say that I’m a happy member of the entrepreneur union in Finland. There are many meetings and training opportunities, where you can always learn something and meet new people. Maybe you can find your business bestie from these meetings?

    On a side note for those of you who aren’t into networking, I feel you: I really dislike the mere word “networking” and I tend to crunch a little inside every time I hear someone using it. It feels too forced and shallow. I like to just go to events and talk to interesting people. And not talk to people I don’t find appealing. I don’t like to force stuff or pretend anything, in my business nor in life. I’m myself and I trust that that’ll attract other people like me. So you can do the same: just be you!  


    It’s pretty basic. Talk to interesting people anywhere. You’ll find your alike and unite.


    My friend Reetta and I realized we both know a bunch of such cool girlbosses and we decided we needed to introduce all of them to each other. So we called them all up, arranged a group meeting and started our very own GIRLBOSS-group, yey! There are about 10 of us, we’re from many different fields of business, others are entrepreneurs and others just driven in their own field of work in other ways. But what’s common is the drive and will-power: To make things happen, to be better and to do interesting stuff.




Food Logo FOR 52WOD by Annika Välimäki


I’ve had the chance to work with a bunch of such interesting and inspiring people this winter. One of them is Anne, the woman behind 52 weeks of deliciousness, famous Finnish food site.


Anne got in touch with me because she wanted to update her brand with a new logo. In general, you can say that a good logo (in systematic use!) gives your brand a unique look, helps to develop images of you, makes your brand recognizable an memorable.

I interviewed Anne pretty thoroughly in the beginning of the design process. I did this to find out what she likes, what her brand’s values are and what she wants the logo to represent. On the basis of the answers I decided to use black and yellow and some grotesk style imaging in the logo. I’m usually a bit cautious when it comes to using lifelike illustrations in logos. I think many times they take the focus to an individual thing and hijack your stream of thinking to a certain path. I usually choose not to do actual illustrations in logos, or if I do I make them really abstract and dual-meaning. With this logo I chose otherwise. Luckily.

52 weeks of deliciousness is really strongly focused on food. It’s niche is so specific that it was nice to underline this in the logo, as well as is done in it’s name.

I’ve recently discovered somewhat of a food enthusiast in myself so you can imagine how excited I was to browse through the site when working on this logo project. 52 weeks of deliciousness has recipes for meat and veggies, food and desserts. I draw cooking and baking equipment for the logo.

The brand has a relatively long name which I circled round the symbols. The font in the name is funny and quite unique but very readable still. This kind of typographical play is fun, whenever it is suitable considering the situation.

Anne said something to me when we had finished, something that stuck to my head for a long time. First she thanked dearly for that I’d been able to “read her mind” on the logo design, and then she told me that this new logo brought a big boost for her own doing also. She thought it brought her a new vibe to her hustling. That felt sooo good to me! First of all it’s always nice to get credit of a job well done, that’s something that never gets old. But addition to that I get so much power when I hear that I have been able to help someone in their daily work, to act as a motivator. To multiply joy. Those thought take me such a long way.

Do check out the site and the gorgeous recipes:



Sometimes it’s fun to postpone a bit the moment when the dining table transforms itself to my desk again. This happens on Monday mornings. My hub also works from home most of the time and we’ve switched places: he is currently working in the study and I’m in the kitchen. I love the light here. Also the distance to the teapot is so short and the fireplace in the room doesn’t hurt either.

Our dining table is pretty huge so I can take over the other end in the weekdays and we still have room for eating and reading newspapers in the other end. Although now it’s already 11 am and the table is still covered by a huge linen cloth and flower bouquets we were gifted with (I love having people over in the weekends!). The poor thing thinks it’s a regular dining table again. I think I’ll let it think like that for a couple of hours still. I grabbed my laptop and commuted to the living room to answer e-mails this morning. There’s a fireplace here too, so it’s so cozy.

I’ll re-build my working space after lunch. Before that I have to run an errand across town. Outside the window there’s snow again. It seems February has decided to celebrate it’s status as a winter month once more, so the ground is white with snow. Let it snow, I say.

Tomorrow evening I have something very different planned. Something I’ve never done before. It’s very exciting. It’s not really work, well not graphic design anyway, but it’s a work-like activity, unpaid thought. I’ve decided to show up with an open mind. It’s a skill I’m still learning and not quite mastering.

I wish you all a beautiful week. Make on that feels good for you.